Mobile App Development Company

I want a mobile app that

When choosing a mobile app development company to create an Android, iOS, Windows Smartphone, Blackberry, Amazon Kindle app for your business there are many things to take into consideration. Here are some quick considerations for selecting a mobile app development company that fits the best with your business model.

Step 1: Figure out what your business goal is for your mobile app.

While this first step may seem easy our customers sometimes jump ahead into features they want without first figuring out what it is that they are attempting to accomplish. We usually start out with a detailed questionairre that helps uncover what the true business objectives of your app are. Generally speaking most customers want to acieve the folloing goals:

  • Increase repeat business with existing customers
  • Boost sales on seasonally slow days or during holidays
  • Offer new ways to communicate with clients or customers
  • Target customers with offers that they want and reach them
  • Reduce barriers to sales and engagement

Step 2: See what types of mobile apps your competitors are using (if any)

Mobile apps are still relatively new to a wide variety of businesses. Many business owners are sitting on the fence waiting to see if they should adapt this technology. For business owners who decide they are ready to get their feet wet with a mobile app then they must figure out who they should trust as their mobile app development company.

Mobile App Development Company

The best way to find out if your competitor is using their own app is to do a search on Google Play. Generally, the rule of thumb is that every business will build a mobile app on Android first and then iOS (Apple). Android has the bulk of use and market share.
Search Google Play

In your search type in the business and the city. Example: “[Competitor’s Business Name] App” and see if anyhing comes up. You can also see if they have their mobile app download links on their website. In many cases you won’t find anything because many businesses are waiting to enter the app market like in the 1980s when businesses wondering if they really needed a website. Those who got in early greatly benefited. With the current year-over-year trend of people leaving desktop and laptop computers for mobile devices to serf the internet mobile apps the next wave.

Tip: If you do find that your competition has a mobile app then download it, look at the different features and determine what their business goals are. This will help you gain clarity.

Step 3: Decide if you want to go ‘White Label’ or 100% native app.

The next step in deciding what type of mobile app development company you should hire revolves around what you discovered in steps 1 and 2. If your business goals revolve around the basic goals outlined above (e.g., Boost Sales on slows days or on a Black Friday campaign) then you should lean toward a white label app solution.

A while label mobile app is a mobile app which has already been created with turn-key features and functionality and can be branded with your brand. This type of solution can be very beneficial to you because the programming and design has been done, the bugs removed, and the app is simply ready to be stylized with your logo, business colors, products or services, and other business information and then published on the platform of your choice. Depending on the mobile app company that you select to provide this solution (some charge an arm and a leg vs those who are reasonable) you can saves thousands of dollars in mobile app development costs. AppScholar is one of the most affordable white label mobile app development companies out there. We pride ourselves in providing a superior cross-platform white label mobile app product.

Our white label mobile apps offer a range of features including an in-app mobile coupon management system, loyalty rewards program, custom social network, social media integration, in-app shopping cart, and much more. We’ve built white label apps for almost every business segment but especially for restaurants and small business. Some benefits of going white label include:

  • You save thousands in development costs and can spend that money in promoting your app to local customers in AdWords, facebook advertising, and other ppc mediums. This gives you a huge advantage.
  • White label apps are usually updated automatically by the mobile app development company while native apps require more of your money. With AppScholar mobile app updates are included with your monthly support plan along with upgrades.
  • A white label app can help you determine if a mobile app adds dramatic value to your business, if it is enough as it is (which is generally the case), and if spending the extreme capital requirements for a native app on multiple platforms is warranted.

The other direction that you can go in is to hire a company to build you a 100% native mobile app. IF you decide to go this route there are several thing you should be aware of.

  • You are looking at $6,000 to $40,000 in mobile app development costs and that is for only one platform (example: for Android only)
  • If your app is successful you are looking at an additional six to forty thousand dollar commitment to build your custom app on the next mobile app operating system (example: iOS (Apple))
  • Your native app will require extensive testing and additional billable man hours to resolve all the bugs
  • Once your app is published you will need to pay your developer to stay on top of new changes to the operating system your app was built on. Where with white label that is already done bye the company producing it because they use the same framework for all their customers.
  • By spending the core of your funds on development you will most likely have a limited budget to promote your new app which will generally make it not successful.

The good news is that there is a happy medium. You can always opt-in to have AppScholar build your white label cross-platform mobile app for Android, iOS, Windows Smartphones, Blackberry, and Amazon Kindle (or just the top two Anroid and iOS) and then customize it. This option is far less expensive because we are adding on to existing code. We are very versitile in wha we can do.

Step 4: Find a Mobile App Development Company that will be your Partner and not your ‘Vendor.’

The final step in finding the right company to provide your mobile app solution is choosing a passionate company that wants to see you succeed while benefiting from your success. That kind of sounds counter-intuitive right? But it’s not. We provide you with a superior white label mobile app AND training on how to promote your mobile to your customers so you can make your app a mojor source of revenue. This is an opportunity to cash in on the Millenials who are 2x more likely to use a mobile app than your average user and trends suggest this will continue or increase in intensity for decades. Cater to this market and dominate your competition.

When chosing a partner in helping you realize your mobile app goals you’ll need to find someone that is honest, reasonably priced, and has a vision which matches yours. We believe our company, AppScholar, meets all of these goals and more.

Our approach is to provide you with an exceptional white label mobile app and customer service. Woah! Customer Service? Yes! We can offer a level of personalization that is very business owner friendly and not techy. IF you want to post a message to your app users we can do it for you. We can pretty much do whatever you want via email, tech ticket, or phone call. We are the Zappos of mobile app development companies. Here’s our video on what we do:

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